PROGRAM DESCRIPTION: Let’s Move Uptown! is a 3-year planned initiative running from 2011-2013 funded by Blue Cross Blue Shield aimed at decreasing overweight and obesity for Asian American children and adolescent youth in the Vietnamese and Chinese communities in Chicago’s Uptown neighborhood through informational, behavioral and social approaches. This multi-faceted program includes i) the development and implementation of multi-sport youth program aimed at physical activity in youth, providing nutritional education to increase healthy food intake, and 2) a community-wide social media campaign creating a supportive family healthy environment for youth to adopt healthy behaviors by engaging parents to be involved in their children’s health.
TARGET POPULATION: Asian American Communities on Chicago’s north side Uptown neighborhood
Let’s Move Uptown:
• Decreasing overweight and obese in Asian American youth
• Improving the nutrition and diet of Asian American youth and finally
• Enhancing the self-esteem and body image among Asian American youth
CONTACT: For more information please contact firstname.lastname@example.org
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